Walk The Walk Worldwide

Walk the Walk Worldwide, founded in 1996 by Nina Barough CBE after her breast cancer diagnosis and pioneering power-walking marathons in bras, is a specialist charity dedicated to eradicating breast cancer deaths through fundraising via mass walking events, awareness-raising, and strategic grant-making. Its mission promotes walking for prevention and support, channeling over £137 million into research for cures and holistic services for those affected. Core values emphasize collaboration, empowerment through physical activity, rigorous scrutiny, inclusivity, and transformative impact via partnerships with flagship institutions.

It prioritizes breast cancer research—funding major studies like the Generations Study (113,000+ UK women), Breast Cancer Now Tissue Bank, LEGACY Study on secondary cancers, and the Walk the Walk Fellowship on brain metastases—alongside emotional/physical support via multi-million grants to Penny Brohn UK (national centre expansion), Maggie’s Centres (Scotland), and Breast Cancer Haven (regional growth). Beneficiaries include adults with breast cancer, families, and at-risk groups; activities span research breakthroughs (e.g., PARP inhibitors), integrated survivor care, prevention initiatives, and grassroots frontline services UK-wide, from Bristol to Glasgow.

UK-registered charities and organizations must be UK-based with proven capacity; preference for medium-to-large established entities like Breast Cancer Now, though smaller grassroots projects qualify via community grants. No unsolicited applications—initial phone/email enquiry required for Trustee consideration on a rolling basis, with no fixed deadlines or standard forms. Grants range from £20,000 (community/emergency) to £100,000–multi-million (strategic, multi-year project/capital/core funding). Highly selective, it excludes non-aligned causes, favoring breast cancer-specific, high-impact proposals over generalist funding, uniquely blending participatory events with systemic research and care advancements.