Hallmark Care Homes Foundation

Hallmark Care Homes Foundation, an independent UK charity established in 2020 by Avnish Goyal, Executive Chairman of Hallmark Care Homes, is dedicated to improving care quality and promoting ageing well nationwide. Driven by the belief that everyone deserves to age with dignity, support, and purpose, it invests in research, innovation, policy advocacy, workforce development, and practical projects addressing ageing challenges. Core values of integrity, positive problem-solving, partnership, transparency, and real change underpin its changemaker ethos, fostering a Britain where older people thrive across generations through strategic, outcomes-focused grant-making.

The foundation prioritizes ageing well, care workforce support and training, enhancing residential/community care standards, and inclusive policies for systemic impact. It funds charities, researchers, innovators, and partnerships delivering evidence-based practice, such as My Home Life England's care home research, the Global Healthy Ageing Index, the London Loo Alliance for public dignity, intergenerational toolkits like Live Well Together, youth care careers conferences, and core support for The Care Workers’ Charity's mental health grants. Grant types include project, research, capacity-building, and innovation funding, emphasizing sustainable, collaborative efforts with national reach.

Eligible applicants are UK-registered charities and academic institutions—preferring well-established, medium-to-large entities with sector credibility and systemic impact potential—operating UK-wide with no geographic or income restrictions, though alignment via initial informal discussions is essential. Unsolicited applications are not accepted; start with email or online enquiry to the CEO for invitation to full proposal (EOI then full process).

Grants typically range £30,000–£100,000, decided rolling via trustee review on an ongoing basis (several months from enquiry). It avoids capital, emergency relief, or non-strategic unrestricted funding, distinguishing itself through care sector expertise, convening power, and bespoke partnerships filling critical gaps for frontline welfare and national reform.