Greenslade Family Foundation

The Greenslade Family Foundation, established in 2017 by the Greenslade family with Carolyn Ruth Greenslade as chair and trustees James Charles Wilcox and Carol Elaine Bailey, is a UK-based charity dedicated to improving life chances for children and young people in socially or economically disadvantaged communities across the United Kingdom. Guided by values of inclusion, equity, and empowerment, it focuses on providing opportunities for happiness and success through direct, tangible support in education, sport, the arts, healthcare, and wellbeing. Its distinctive relational grantmaking emphasizes practical interventions with measurable impact, building capacity in trusted partners for holistic, beneficiary-focused outcomes rather than short-term fixes or advocacy.

The foundation prioritizes projects directly benefiting disadvantaged youth facing poverty, social exclusion, disability, health issues, or educational barriers, such as educational support programs, sports and arts engagement schemes, mental health services, mentoring for low-income families, and resilience-building initiatives. It funds charities and community organizations delivering direct aid, occasionally supporting individuals where clear benefits to young people are demonstrated.

Eligible applicants are UK-registered charities and community groups operating UK-wide, with a preference for small to medium-sized entities in disadvantaged areas; no strict income thresholds apply, and there are no religious restrictions. Applications follow a rolling, two-stage process: an initial online Expression of Interest (EOI), followed by a full application and discussion if shortlisted. Typical grants range from £5,000 to £50,000, mainly for project-specific direct services with limited core costs; no capital or unrestricted funding.

Distinctive for its tight focus on evidence-based, direct youth interventions over generalist support, the foundation avoids broad advocacy, large national charities, or activities without proven beneficiary impact, ensuring resources reach marginalized young people effectively.